Features

MemberPress analytics & reporting features

Running a MemberPress site means sitting on a lot of valuable data — member growth, churn, revenue trends, and more — that's easy to overlook without the right reporting. Member Mind turns that data into clear charts and insights, so you can actually see how your membership business is performing. Here's a complete look at what Member Mind shows you.


Group

Business overview

Revenue

Total income generated across your MemberPress site over the selected time period, giving you a top-line view of how your business is performing financially.

MRR (Monthly Recurring Revenue)

Your predictable, recurring income normalized to a monthly figure — the standard metric for tracking the health and growth trajectory of a subscription-based membership business.

New Memberships

The number of new membership sign-ups within the selected period, showing how effectively you're attracting new members.

Churned Memberships

The number of memberships that were cancelled or lapsed within the selected period, helping you track member loss alongside member growth.

Membership Growth

The net change in your membership base (new memberships minus churned memberships), giving you a single view of whether your business is growing or shrinking.

Active Members

The count of unique individuals with at least one active membership right now, useful for understanding your actual member base size.

Active Memberships

The count of currently active memberships. This can differ from Active Members since one person may hold multiple memberships.

Churn Rate

The percentage of memberships that cancelled within the selected period, a key indicator of member retention and satisfaction.

Data Comparisons

Compare metrics across two time periods side by side (e.g. this month vs. last month) to quickly spot trends and changes in performance.

Date Filters

Narrow any chart or table down to a specific date range, so you can focus your analysis on the exact period you care about.

Membership Filters

Filter data down to specific membership plans, so you can analyze performance for individual products rather than your whole site at once.

Chart Annotations

Add notes directly onto your charts (e.g. "ran a promotion here") to give context to spikes or dips when reviewing performance later.

Group

Memberships

Memberships Table

A sortable table listing every membership plan on your site, giving you a quick reference point before drilling into any single plan's detailed metrics.

Membership Revenue

Total income generated by a specific membership plan over the selected time period, letting you see which plans actually drive your revenue.

New Memberships

The number of new sign-ups to this specific membership plan within the selected period.

Churned Memberships

The number of members who cancelled or lapsed from this specific membership plan within the selected period.

Membership Growth

The net change in this plan's member count (new sign-ups minus churn), showing whether this specific plan is growing or shrinking.

Data Comparisons

Compare this membership's metrics across two time periods side by side, so you can see how this specific plan is trending.

Date Filters

Narrow this membership's charts and tables down to a specific date range.

Membership Filters

Switch between viewing metrics for this plan versus others, without leaving the page.

Chart Annotations

Add notes directly onto this membership's charts (e.g. "changed pricing here") to explain spikes or dips later.

MRR

The predictable, recurring monthly revenue generated specifically by this membership plan.

Active Members

The count of members currently active on this specific plan.

Churn Rate

The percentage of this plan's members who cancelled within the selected period — useful for comparing retention across different plans.

Average Tenure (Active)

How long members currently on this plan have been subscribed so far, on average.

Average Tenure (Cancelled)

How long members stayed on this plan, on average, before they cancelled — useful for understanding how long you typically retain members before losing them.

Member Flow — Entry Memberships

Of the members currently on this plan, the share for whom this was their very first membership on your site, versus those who joined this plan after already being a member elsewhere on your site first.

Member Flow — Previous Membership

For members currently on this plan, what membership plan (if any) they held immediately before moving to this one.

Member Flow — Next Membership

For members who've left this plan, what membership plan (if any) they moved to next.

Membership Transactions

A detailed log of every transaction tied to this membership plan — payments, refunds, and more — giving you a full financial record for this specific plan.

Group

Coupons

Coupons Table

A list of every coupon code on your site, giving you a quick overview before drilling into any single coupon's performance.

Coupon Usage

The number of times a specific coupon has been redeemed, showing you how much traction each promotion is actually getting.

Coupon — Total Saved

The total dollar amount customers have saved using a specific coupon, helping you weigh a promotion's cost against the new memberships or revenue it brought in.

Group

Member journeys

Entry Memberships

The membership plans members most commonly start with — their very first membership on your site — helping you understand how people typically enter your business.

Transitional Memberships

Membership plans that members frequently move through partway along their journey, rather than starting or ending on them — useful for spotting stepping-stone plans in your funnel.

Destination Memberships

The membership plans members most often end up on and stay with, highlighting your best long-term fits.

Cancellation Memberships

The membership plans members are most often on right before they cancel entirely, helping you spot where you're losing people.

Return Memberships

The membership plans former members most often come back to when they resubscribe after cancelling.

Common Membership Pathways

The most frequent sequences of membership plans members follow over time (for example, Free → Basic → Premium), giving you a site-wide view of how people move through your offerings.

Membership Tenure

How long members typically stay on a given membership plan before moving on or cancelling.

Average Revenue Per Membership

The average revenue generated per member on a given membership plan, helping you compare the financial value of different plans.

Group

Member segments

All Members

A complete, filterable list of every member on your site, serving as your starting point before narrowing down to any specific segment below.

New Members

Members who joined within the selected time period, letting you quickly see and act on your most recent sign-ups.

Cancelled Members

Members who have cancelled their membership, useful for win-back campaigns or understanding recent churn.

Failed Payments

Members with a recent failed payment attempt, so you can follow up before you lose them to involuntary churn.

Free Members

Members currently on a free membership plan, useful for identifying upgrade opportunities.

Best Customers

Your highest-value members, ranked by factors like spend or tenure, so you know exactly who to prioritize and retain.

Disengaged Members

Members showing signs of reduced activity or engagement, helping you spot who might be at risk of cancelling before they actually do.

Expiring Members

Members whose membership is set to expire soon, giving you a window to reach out before they lapse.

Trial Abuse

Coming soon — will help identify members repeatedly signing up for trial periods without converting to a paid membership.

Group

Members

Member Info

A detailed profile for an individual member, including their membership plan, join date, and other core account details.

Member Journey

The full timeline of a specific member's path through your site — every membership they've held, in order — giving you their individual history at a glance.

Member Revenue

The total revenue a specific member has generated for your business over their entire time as a member.

Member Transactions

A complete transaction history for a specific member, including every payment, refund, and charge.

Group

Content

Page Views Table

A list of every page on your site with tracked views, giving you a quick overview before drilling into any single page's performance.

Pages — Views

The number of times a specific page has been viewed by your members over the selected time period.

Pages — Usage Per Membership

A breakdown of which membership plans are viewing a specific page the most, helping you see which content matters to which members.

Category Views Table

A list of every content category on your site with tracked views, giving you a quick overview before drilling into any single category's performance.

Category — Views

The number of times content in a specific category has been viewed by your members over the selected time period.

Category — Usage Per Membership

A breakdown of which membership plans are engaging with a specific content category the most.

Excluded Pages

A setting that lets you exclude specific pages (like internal or admin pages) from being tracked, so your content analytics only reflect the pages that matter.

Date Filters

Narrow any content chart or table down to a specific date range.

Group

Miscellaneous

Weekly Reports

An automated summary of your key metrics, delivered on a weekly basis so you can stay on top of your business's performance without having to log in and check manually.

Insights

A curated feed of key stats and callouts about your business's performance, surfacing notable changes (like a rise in churn or a jump in revenue) so you don't have to go looking for them.

Privacy Mode

A setting that hides sensitive member details (like names and emails) in the dashboard, useful for screen-sharing, demos, or working in shared spaces.

Have a feature, chart or insight you really want?

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